Our web development challenge was to completely redesign the Cavinona website with new branding and design from Superfish Brands while still maintaining the content management system that was used for their current website: Shopify.
We also had to accommodate a list of new features that let users explore wine options in interesting ways, to provide subscriptions services by integrating their mailing list, and to set up a blogging section.
We provided Cavinona with a completely responsive ecommerce website that maintained their Shopify CMS requirements. We introduced two wine sorting tools for a more interactive experience: Selecting wine by personality type, and by region. The wine region selector was made with an SVG map of Italy. The menu also features sorting wines by price, grape type, and by producer.
We also installed an occasional pop-up to have visitors register for newsletters, and set up blogging and mailing list functionalities to integrate with their already existing email marketing tools.